Key features :

• Extrait de Parfum — the highest concentration in perfumery,
• Spiced floral woody fragrance — earthy, wild, refined, and deeply soulful
• Warm spices and herbs opening — bold, aromatic, and instantly distinctive
• Wildflower heart — natural, delicate, and effortlessly elegant
• Precious woods and musk base — grounding, warm, and skin-fusing
• A single application lasts all day and beyond
• Unisex — a deeply personal signature for any gender
• Perfect for those who seek the purest, most intense fragrance experience
• The most concentrated and powerful expression in the ABM Aura-Arabella collection

Roohi — meaning “my soul” in Arabic and Urdu — is the most intimate, most concentrated fragrance in the ABM Aura-Arabella collection. An Extrait de Parfum of exceptional purity and power, Roohi is not merely worn on the skin. It becomes part of it — merging with your natural warmth to create a scent experience that is entirely, uniquely your own.

The opening is earthy, aromatic, and immediately alive. A rich blend of warm exotic spices — evoking the depth of cinnamon, clove, and cardamom — rises alongside fresh, green herbal notes that feel like wild countryside air at dawn. This opening is grounding and energising at once, a rare combination that announces a fragrance of true character and substance.

At the heart, Roohi blooms into its most tender expression. Delicate wildflowers — soft lavender, whispered jasmine, nature’s own poetry — weave through a gentle floral accord that balances the bold spiced opening with effortless grace. This is the soul of the fragrance: untamed yet refined, wild yet deeply elegant.

The base is where Roohi reveals its extraordinary staying power. Rare precious woods — rich sandalwood, dignified cedar — anchor the composition in warmth and luxury, while an irresistible musk wraps everything in a long-lasting, skin-close intimacy that evolves beautifully for 24 hours or more. This is a base that becomes inseparable from the wearer.

As an Extrait de Parfum — the highest concentration in perfumery — Roohi delivers unmatched intensity, longevity, and depth. A single application is all it takes.

Roohi is not a fragrance you choose. It is a fragrance that chooses you.