Confused by perfume families, concentrations, and note pyramids? This guide makes choosing
your perfect scent simple.

Why Finding a Signature Scent Matters?
In Arab culture, scent is deeply personal — a form of non-verbal expression that communicates
personality, status, and mood before a word is spoken. A signature fragrance becomes part of
your identity, something people associate with your presence long after you’ve left the room.
Finding yours is one of the most rewarding personal journeys you can take.
Understanding Fragrance Families
Oriental/Amber: Rich, warm, and deeply Arabian in character. Oud, amber, musk, and incense
define this family — the heartbeat of Gulf perfumery and the foundation of most ABM Aura
expressions.
Floral: Rose, jasmine, and peony take centre stage. From the delicate single-flower soliflore to
lush bouquets, this family suits those who love elegance with a feminine character.
Woody/Earthy: Cedarwood, sandalwood, vetiver, and patchouli create grounded, sophisticated
compositions perfect for business environments and formal occasions.
Fresh/Citrus: Bergamot, lemon, grapefruit, and sea notes compose light, energetic fragrances
ideal for UAE mornings and sport settings.
Concentration: Parfum vs EDP vs EDT
Fragrance concentration determines longevity and intensity. Parfum (20-30% fragrance oil) is
the most intense and long-lasting — a single application can last 12+ hours. Eau de Parfum (15-
20%) is the sweet spot for daily luxury wear, lasting 6-8 hours. Eau de Toilette (5-15%) is lighter
and best for casual daywear. For UAE’s warm climate, ABM Aura recommends EDP
concentrations as the ideal balance between presence and wearability.

The Fragrance Note Pyramid Explained
Every fine perfume unfolds in three stages. Top notes are the first impression — lasting 15-30
minutes. Heart notes emerge next, lasting 2-4 hours and defining the fragrance’s true character.
Base notes are the foundation — rich, deep materials like oud, musks, and woods that linger on
skin and fabric for hours.
When testing an Arabella Fragrance at our boutique or through a sample, allow at least 30
minutes before making your decision — you want to experience the heart and base, not just the
opening.
Testing Tips: How to Try Fragrances Properly

• Test no more than 3-4 fragrances in a single session
• Spray on skin, not paper — the chemistry between fragrance and your unique skin oils
  changes everything
• Wait 20-30 minutes before evaluating
• Smell coffee beans between tests to reset your nose
• Return on a different day to confirm your favourites
  Seasonal Scent Wardrobe for UAE
  While the UAE is warm year-round, the cooler winter months (November–February) welcome
  heavier oriental compositions without the risk of overwhelming projection. Summer heat suits
  lighter floral-woody blends. Consider building a small wardrobe of 2-3 Arabella Fragrance pieces
  to rotate through the year.